Our investment principles

Find out more about our approach to investing

Investments can be complex, but we keep things simple

We’ve taken the best of the research and evidence that is available to us and used it to develop our core beliefs. These beliefs, combined with patience and discipline, guide the investment decisions we make on behalf of our clients.

Markets work

Millions of institutions and private investors buy and sell each day, and the real-time information they bring helps set prices. For this reason, pricing of financial assets is generally done fairly and efficiently.

Take a long-term approach

The financial markets have rewarded long-term investors. Historically, the equity and bond markets have provided wealth growth that has more than offset inflation.

Avoid market timing

You never know which markets will outperform from year to year, so by holding a globally diversified portfolio, you are well positioned to capture returns wherever they occur.

Diversify broadly

Diversification helps reduce your risk, but simply diversifying within the UK is not enough. Smart diversification means investing globally. It’s now possible to invest in thousands of companies in many different countries, markets and sectors.

Look beyond the headlines

Daily market news can challenge your investment discipline. Some messages stir anxiety about the future while others tempt you with the promise of easy profits. Be sure to look beyond the headlines and properly research.

Costs matter

Over long time periods, high costs can be a drag on wealth accumulation. Strive to incur only those costs that are unavoidable and those that add value to your investments.

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The important thing about an investment philosophy is that you have one you can stick with.

David Booth

The guidance and/or advice contained in this website is subject to UK regulatory regime and is, therefore, restricted to consumers based in the UK.

Otus Financial Planning is a trading style of Otus Financial Ltd which is authorised and regulated by the Financial Conduct Authority.

Otus Financial Ltd. registered in England and Wales company registration number 7540565.

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